Grow your multimedia brand from “best‑kept secret” to trusted, visible voice in agricultural and regional Australia.
Our media relations and publicity support is built specifically for online‑first brands using video, podcasts and social—to help you earn attention, not just buy it.
We start by defining the story that makes your brand worth covering: who you serve, why you exist and what makes your voice distinct. From there, we shape clear positioning for your founders, shows and flagship content so journalists, podcasters and partners instantly understand why you matter now.
We build the essential assets that make it easy to say “yes” to featuring you:
Media‑ready bios for key spokespeople
Clear show and brand descriptions
A concise press kit with logos, images and key stats
Core talking points and angles that align with your strategy
This gives media and collaborators everything they need to feature you without friction.
We don’t chase every mention; we focus on the right ones. We identify relevant outlets, newsletters, podcasts and online platforms in your niche, then pitch story ideas, expert commentary and collaborations that genuinely serve their audiences. The result: coverage that builds authority and sends you the right kind of traffic.
Getting coverage is step one; using it well is step two. We help you:
Repurpose media appearances across your own channels
Showcase “as seen in/on” proof without overclaiming
Develop a pipeline of thought‑leadership topics for ongoing relevance
Over time, your brand shifts from “new name” to recognised contributor in your space.
We act as your ongoing media and publicity partner, monitoring opportunities, refining your story and supporting your spokespeople so they’re confident and prepared.
You focus on making great content and serving your community; we focus on making sure the right people hear about it, in the right places, at the right time.